Advertising device for containers



Feb. 8, 1949. E. G. STANTON 2,461,244

ADVERTISING DEVICE FOR CONTAINERS Filed Au 10, 1944 ECWL GSiaJziOlz/ Patented Feb. 8, 1949 Ajiplicatio'n 1- This invention relates: to -advertising devices for containers.

The advertising devices are intended'f r-use in connection with containers for-"food stuffs,

such as'glass'jars or cans, but, 'of cour'se, these devices may be used. in'connection with other packaged commoditieswhich aresplaced-in permanent containers similar tolthe aforesaid containers for foodstuffs. v

In connection. with advertisingof food stuffs (Jr-similar commodities-in jars and cans. it is quite common, to place; 011,811,011 containers an advertising "device, usually displaying the name orthepac e o manuf c u e and at heh s time the number of ration points required and the price of the c mmo ity n. the QQI tainers. These known advertising; devices are. objection able in that they lack means forsecuring or at: taching them to the-containers. .Advertising devices must be securelyassociated; with thaconm rs and; not. vwill s d liif me 1???- associated from. the: container, V eithenhv bein knpcked over ,byacustorneror blown off the eon.- tainerbv wini l currents within the store. This requires frequent replacing "or theadvi V device in connection with the 'ijroper cont ners. Then too, there. is. the possibility that someo e not familiar with all of. the commodities in the store might place. a. disasscc'iated advertising device on the wrongj 'eontainerjand thus the g'iofqds in the containerswould be wrongly advertised, both as to ration points and as to the price, also inf s'ozne instances where the device: displays the packer or manufacturers namegitmay befplaeed onthe' goods 'of anotherfpacker or manufacturer, ands rtam 'r i m ib 'a ded.

Infmy, invention ,1" overcome all 'offthe' ob jectionable features of the' known advertising devicesfor containers for foodstuffs and the like by 'nrovid'ing a definite means wherehy'the advertising'device, when associated 'with a 'containen be ita; glass jar or at tin orother metallic container, will not accidentally become disassoci atd therefroin My' device requires a manual and deliberate; disassociation of it frorn the con- *tainer onceit has been applied thereto.

[It is; an object of my'invention- "to provide an advertising device for containers "embodying means that will prevent accidental disassociation of the-deviceifrom the containenonee it has been abplied" thereto.

*Another-object of my invention is'tol-provi'de an: advertising} device for containers embodying means 1 that will prevent accidental or; uninten 'tion'al disasso'ciation of-the device ifroin the'con- 8: Claims.

Gln gellls assis on-toz Libby iag c'orpcratmnbi 'Ma e.

ust io, 1944; se ial nopsiass'i 7 2': taineronce itg has been ppliedithereto, amt-which requires aideliloeratejand manual a-ction to efiect removal or disassociation from thecontainen v Another object; of my. inventionxis tc provide an advertisin device for-containershavingaineans associated; therewith} to grip J 'the container and lock the same thereon.

Another object of my invention is to iprovid'e an advertising-device formed fromv alfiatfblank whieh canreadily be set up andapplieditothe cdfitainer and; the application: of thesa'mewthereto 1 resulting in the loelginefandsecuririsofa-the device on the co ai er.

Another object ofsmy, inventionis to provide an adyert-isingdevica the inherentf chai'iacterisr tics. of? which are such; that; when: the -=device is applied to the container it; williautomaticailyz attech-itself thereto and"result:ina fixing and lock,- ing of'jthe device on the -container.

Another -object of myinventioneis to: provide an advertising-device, the inherentstructural characteristicspofl which are-s'uchthat means-are provided-to engage an. outer pOItEOn'QO-f thQ GORT tainer adjacent its top, and grips-that tion D so'reng-agedt as tc fixedly secure. the'sdeuiceio-n 'the container. 7 v

Another} object of. the-inventicn is tbs-provide "an advertising device. for; containers, 01? =-sin'ip1e, inexpensive construction yet possessing-qualities so that" it==may he used? for" an indefinite-period in connection with'different'types and: hinds oi containers for food; stufis: or"0ther lqacljaged commodities.

Theinvention; Willrbe more. readily unde stood by, referring "to the annexed; drawings wherein like reference numerals in the severali modifica tions denote the same structural features-and *wher ein Fig. lisa top plan view -0f-;the-advertisinsrdebent up to advertising'- position;

' vice-blankdn slightly; modifiedfformg;

Fig. 5; is. side 'elevational; view-showing advertising device of? 4 applied I hej'tgip or a.- glassqj a; di'ff-erentz -ty oi -naetal or other closurethereon;

Fig. 6 is a rear elevational view of the device shown in Fig. 5 and clearly showing the means of fixing or locldng the device to the top of the container;

Fig. 7 is a top plan view of the advertising device blank showing a still further modification for use in connection with tin or other metallic containers;

Fig. 8 is a front elevational view of the advertising device of Fig. 7 applied to the top of a conventional tin or other metallic container; and

Fig. 9 is a side elevational view showing the device of Figs. 7 and 8 applied to the top of a tin or other metallic container.

Referring to the drawings in detail, Figs. 1-3, the advertising device is indicated generally at A. This device is made of suitable flexible, relatively thin, yet rigid material, preferably cardboard or other relatively stiif, flexible paper, but, of course, any sheet material might well be used. The blank is of generally rectangular formation and when folded or erected to advertising position, as shown in Figs. 2 and 3, it consists of two portions or sections 9 and [9, which are formed by folding or bending the device on the score line H which is substantially medial of the blank and extends transversely across the same.

That portion 9 of the blank A is cut out at [2, which cut-out provides for oppositely-disposed, inwardly-extending projections l3 and M which engage under the lower edge of the closure or cap 0. .This closure is usually of metal and is applied to a glass container such as a jar or the like J, in the usual manner. That portion ll! of the blank A is cut out at 5 and provides for the same configurations as cut-out i2 and forms oppositely-disposed, inwardly-extending projections l3 and M which also engage under the lower edge of the closure or cap 0. The formation of the respective cut-outs I2 and I5 results in oppositely-disposed locking fingers or extensions 9 in the portion 9 of the blank and similar locking fingers or extensions 58 in the portion ID of the blank.

In the blank as shown in Fig. 1 there is provided, as an integral part thereof, an extension A, which is foldable on the score line 16 and includes oppositely-disposed recesses I? and :8 which are stamped out with the formation of the recess i5. Additionally, this extension A, a portion of which engages and rests on the top of the closure or the top of a can, as the case may be, is of semi-circular formation as denoted at l9, which semi-circular portion in blank form extends beyond one extreme outer edge of the blank and provides shoulders or lateral extensions 20 and 2i, which are in eiTect continuations of the recesses l1 and i8, respectively. This semi-circular extension A is substantially arouately cut or slit along the line denoted at 22, and provides a curved closure gripping means 23 in an arcuate band l9 which, when associated with jars with metal caps or the like, acts as a means to grip the jar closure or the bead of a metallic or the like container.

In erecting or setting up the blank as shown in Fig. I for application to, say a pickle or olive jar having a metallic or other closure with an outwardly-flaring flange c at its lower edge, the

two sections of the blank are folded on the score line H to substantially triangular formation. then the extension A on section Ill is bent or folded inwardly-on its score line I6 so as to extend laterally with respect to the section l and is passed or inserted through the cut-out portion l2 on section 9 with the shoulders 20 and 2! abutting the rear face of section 9, thereby locking the two portions or sections 9 and I0 together, as clearly seen in Fig. 2. After the device has been thus set up or erected, it is then ready for application to the top of the jar as shown in Fig. 2. It will be clearly seen that a portion of the folded or bent-over extension A will rest on top of the closure of the jar and the projections 53' and. 10 extend downwardly on opposite sides of the closure engaging the same with the projections l3 and I4, and i3 and I4 engaging under the flared edge 0'. of the closure. Then the cut arcuate band IQ of the extension A, which has the rounded or curved closure gripping means 23 integral therewith, is pushed downwardly and a portion thereof engages opposite sidewall portions of the'closure C and the curved closure gripping means 23 snaps under the outwardly-flared flange 0. The device, therefore, as a whole, is securely and fixedly associated with the container and its closure and remains so until manually disassociated therefrom.

In the modification of the device as shown in Figs. 4, 5, and 6, the basic structural character- 'tics are the same as described in connection with Figs. 1-3, inclusive. In this modification, however, the device is adapted to be applied to glass jars that ordinarily contain canned fruits, vegetables etc. These jars are similar to the jar described in connection with Figs. l-3 but the closure, preferably a metallic closure of the slip-fit type, is of less depth than the closure C, as shown in Figs. 2 and 3. In order to take care of this different type of closure and the mounting of the advertising device thereon, it will be noted in the blank of Fig. 4 that the side walls of the cutout l2 are inclined as at I2 rather than being parallel as shown in the blank in Fig. 1. This is also true as regards the cut-out i 5, wherein its side walls are similarly inclined as at l5. The blank, as shown in Fig. 4, is erected and set up and the extension A thereof is folded under and through the cut-out S2 in the same manner as described in connection with Figs. l-3.

In the modification of the advertising device as shown in Figs. 7-9, the structural characteristics and'manner of applying and securing the same to a tin or other metallic container T is substantially the same as described in connection with Figs. 1-6. In this modification, however, in the cut-outs l2 and Hi there are formed oppositely-disposed cut-out recesses 25 which are similarly formed in the two sections 9 and I0 and which recesses serve as a means to grip the bead B of a can when the device is applied thereto. Another slight diiference is in the formation of the slit 22 in the extension A. In forming this curved slit 22, the central portion thereof 23 is substantially straight as compared with the curved or rounded closure gripping. means 23 in Figs. 1-6. The manner of erecting or setting up the blank shown in Fig. '7 is the same as described with regard to Figs. 1-6 in that the blank is folded on the score line H and the extension A is bent beneath the same and passes through the cut-out l2 and thus locks the two sections together. Then the device in this erected condition is placed on top of the can with the recesses 25 in each section 9 and HI thereof engaging the head of the can and with the extension A as a whole on the top of the can. Then, by simply pushing down the arcuate band l8, the'straight portion 23' thereof engages thebead B of the can and securely fixes and locks the device on the top thereof.

The extension A serves a triple function. First, it acts as a base for the device itself. Second, it serves to lock the two sections a and i9 together when in erected position, and third, it serves to lock the advertising device as a whole on top of the container and when in locked position the device is placed under tension, due to the fact that the arcuate band is is snapped downwardly and engages the container and consequently there is a tendency for the remainder of the device to urge itself upwardly, and thereby as a whole firmly grips the container.

From the foregoing it is quite clear that I have provided an advertising means which is readily and fixedly associated with containers such as glass jars, tins and the like, and which will remain as such until intentionally removed therefrom. As a matter of fact this advertising device when attached to a container may be used as a handheld for picking up the container attached thereto and moving the same from one place to another, or the can may be readily picked up by a prospective purchaser and examined without fear of the device becoming disconnected or disassociated from the container.

It is understood that the sections 5 and it, and the extension A may individually, or may all contain suitable advertising media, such as the name of the packer or manufacturer of the packaged commodities, ration points, cost, etc. Then too, instructions as to the setting up-of the device can be printed or otherwise indicated on the device, and preferably on the inner sides of the sections 9 and l (3.

Having described my invention, what I claim is:

1. An advertising device of the character described, consisting of spaced upstandin sections of substantially triangular formation in cross section when erected and applied to the top of a container, one section of the said device having an extension thereof bent inwardly between said sections and adapted to rest on the top of a container, and a portion of the extension being out to provide a part thereof to be moved to engage the container to lock the device securely thereon.

2. An advertising device for containers having closures applied thereto consisting of connected, spaced, upstanding sections, one of the sections having an extension thereof bent to engage the other section and thereby lock the two sections 7 together, each section having depending locking substantially triangular formation in cross-sec tion, an extension integral with one of the sec tions folded to extend laterally therefrom and engaging and looking with the other section and to rest on top of the container, each section having locking fingers depending below the extension at opposite sides thereof and adapted to engage opposite sides of the container, and means integral with the said extension for further locking the on the container.

i. An advertising device as described in and by claim 3 wherein the depending locking fingers each have inwardly-extending oppositely-disposed projections for engagement with a protruding part or" the container.

5. An advertising device as described in and by claim 3 wherein the means integral with the extension is an arcuate band integral therewith, which band is adapted to be snapped downwardly and engage a protruding part of the container.

6. An integral one-piece advertising device for containers consisting of two sections which when applied to a container extend above the same in spaced inclined relationship, one section being provided with an extension which is folded inwardly and engagesand connects with the other section so as to maintain the spaced inclined relationship of the two sections, a portion of the extension being such that it engages and rests on top of the container, and an arcuate band portion of the extension adapted to be snapped downwardly so as to engage and lock the device on the container.

7. An advertising device as described in and by claim 6 wherein each of the sections are provided with depending locking fingers at opposite sides thereof and which fingers engage opposite sides of the container.

- 8. An advertising device for containers consisting of two connected opposed, spaced upstanding sections, one of the sections having a lateral extension, said extension acting as a support for the device when applied to the container, each 7 section having depending locking means to en- REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PA'IENTS Number Name Date 1,432,056 Dietsche Oct. 17, 1922 1,434,155 I Scherotto Oct. 31, 1922 1,868,110 Landon July 19, 1932 Steinbach Apr. 9, 1935 

